Specializing in Marketing Strategy & Digital for retailers in Western Canada
A La Carte *
A La Carte menu: select individual services
WHO to say it to: Target Market
WHO to say it to: Target Market
The “Strategy Foundations” project will provide a foundational block in being able to answer, “Who is my target market?”. Beyond this foundational block, you may need to dig deeper into your customer base and potential customers to discover critical insights about who they are, what motivates them, how your customers are evolving, and more.
Identify your main target market.
Identify your 2nd or 3rd segments.
Learn about your target market’s demographic profile and consumer behaviour.
Perhaps identify seasonality or other unique behaviour or relationships between audiences and your brand.
Starfish Strategies- We Know Retail Marketing 