Specializing in Marketing Strategy & Digital for retailers in Western Canada
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Market Research 2.0
Market Research: Marketing Overview
Learn all that you need to know to make intelligent decisions in the future.
Get comfort from real data when you custom-design a comprehensive study that will focus on all the key areas of marketing. For example, the research project may include customer and non-customer demographics, consumer behaviour, shopper values and statistically derived valued attributes in their decision-making, analysis of marketing programs and promotions, information about the market place, input on pricing, promotions, customer service, your products or service and much more! This is usually quantitative market research but may also include qualitative conversation-based groups. After thorough statistical analysis, you and your team will have the knowledge needed to make accurate and wise decisions.
This is the foundation for an excellent marketing strategy.