Yes, email marketing is still valuable! Email marketing has the ability to reach people anywhere at anytime. When people wake up in the morning the first thing they do is check their inbox. Because of mobile devices, people have the ability to have access to their email at their fingertips and check their emails at …
Starfish Strategies- We Know Retail Marketing
Specializing in Marketing Strategy & Digital for retailers in Western Canada
Receiving a notification for a negative review can be a frightening thing for a business. Living in the world of online media has given consumers constant access to a keyboard at the tip of their fingers. Online media has opened up two-way communication directly between the consumer and the business allowing for the consumer to …
4 Tips to Determine what your Store should Offer for Black Friday! So your business has decided that it wants to participate in Black Friday but you are not sure what you should offer? It can be a tough decision because the stakes are high, the discounts are deep, and the potential is huge. Follow …
What is Black Friday all About? Black Friday has grown to be the unofficial kick-off to the holiday shopping season. While it hasn’t always been that way in Canada, it dates all the way back to the early 1960’s in Philadelphia. Retailers at the time would offer discounts on the Friday after Thanksgiving, causing a …
Couponing is fun, especially when you are the shopper. Offering coupons and other discounts to your customers and potential customers can be a good idea, under certain circumstances, but you should be aware of a few things before you decide to use couponing as your promotions strategy. Plenty of customers shop based almost entirely on …
So you don’t know what to say in your blog? Take it easy. The answer is in front of you. Content marketing is so important in today’s digital world that having a blog or an e-newsletter is necessary for most organizations. Some of us liked high school English class but many of us just tried …
Is a marketing strategy necessary?
No. Not really. You can run a business for decades without a marketing strategy. You can also run a marathon on the wrong road. Without a conscious decision to create your own marketing strategy, your daily actions and the decisions of others in your company, form your strategy. By default, everything you do, becomes your …
Digital marketing is more than social media
So often when we meet with clients and we discuss what they are doing for digital marketing, they reply with something like, “Yeah, we know we need to do more with social media.” What does digital marketing mean to you? To us, it is the way people interact with one another using today’s technology and …
Starfish Strategies- We Know Retail Marketing 